online also continues to climb.
This chapter introduces the teleshopping phenomenon both offline and online. It also reviews social scientific theories that were used to study this phenomenon and explains relevant study findings. Social change implications associated with this form of personalized shopping behavior ard also discussed.
Background
Teleshopping is a form of direct-response mark
control 85% of all personal and household goods spending
Women consume media per day 8.2 hours to 8.8 hours
Women comprise 57% of new internet service provider subscribers
Women went online to explore and 86% stayed because they found information that helped them get through their daily lives
- Women can get all kinds of information they wanted without buying newspaper or magazine
I. About eBay
1. Brief history of eBay
- The world biggest online auction company with 20 M users in more than 150 countries.
- .com company continuously going into the black since 1996
- The most popular online shopping website with the longest time of users’ stay
eBay Inc. (eBay) is one of the successful online business corporations. The very beginning of eBay goes up to 1995. Pier
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
FreeMarkets Online, the innovator of internet auction.
FreeMarkets Online was founded in Pittsburgh in 1995. Pittsburgh had regional benefits; first, they had abundant technical personnel and the labor costs were relatively low. Second, Pittsburgh had prominent technique in manufacturing software. Last but not least, the area where Pittsburgh was located on Midwest of the U.S. was appropriate f
NearbyNow was founded to simplify shopping for today’s consumers who browse online but buy in stores.
By allowing shoppers to find products, brands, or sales locally, and to scan the inventory at any given shopping center, we provide a convenient shopping experience for the consumer and an effective marketing tool for merchants looking to motivate local customers.
NearbyNow’s mission is
E-Marketing activities summary
iVillage makes most profits by selling banners, text-links and sponsorships from other business. This business is known as the "volume-based" model because volume is a vital factor to attracting advertising clients. However, more and more websites are competing for the advertising business; advertisers are unwilling to post ads on pages that are full of other ads.
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
online and offline. - interior nation and outerior nations as well
-They have lot of chance to access going abroad and traveling.
Playing a role of a medium through blog and minihomepage.
Regard social network is important such as twitter or facebook and so on.
Enjoying cultural and article activities=sensitive generation.- Obssessed with breathtaking photo, moving writing and great dra